Image optimization is the process of reducing image file sizes while maintaining acceptable visual quality. It's crucial because:

• Faster page loading - Optimized images load quicker, improving user experience
• Better SEO - Page speed is a ranking factor for search engines
• Reduced bandwidth - Smaller files consume less bandwidth
• Improved conversions - Faster sites have lower bounce rates

Our tool helps you achieve optimal balance between quality and file size for web images.

Yes! Our core image optimization features are completely free with no hidden costs. You can:

• Compress unlimited images
• Resize to any dimensions
• Convert between formats
• Access all optimization settings

We offer a premium version with additional features like batch processing, priority support, and advanced compression algorithms.

File size reduction depends on several factors:

• Original image quality - Higher quality originals can be compressed more
• Image format - Modern formats like WebP offer better compression
• Compression level - Higher compression = smaller files but lower quality
• Image content - Photos compress differently than graphics

Typically, you can achieve 50-80% reduction without noticeable quality loss. For example:

The optimal quality setting depends on your specific needs:

• 80-90% - Excellent quality with significant size reduction (recommended for most websites)
• 70-80% - Good balance for faster loading sites
• 60-70% - Noticeable quality loss but much smaller files
• Below 60% - Only for very small thumbnails or background images

We recommend using our preview feature to compare quality before downloading. Different image types can tolerate different compression levels.

The best format depends on your image content and browser support:

For maximum compatibility, use JPEG for photos and PNG for graphics. For modern sites, WebP offers the best balance of quality and size.

Image optimization significantly impacts SEO in several ways:

• Page speed - Optimized images load faster, which is a direct Google ranking factor
• User experience - Faster sites have lower bounce rates and higher engagement
• Mobile optimization - Smaller images are critical for mobile performance
• Image SEO - Optimized images rank better in image search results
• Core Web Vitals - Affects Largest Contentful Paint (LCP) metric

According to Google, pages that load in 2 seconds have a 15% higher conversion rate than those that load in 5 seconds. Optimized images are key to achieving this.

Yes, absolutely. We prioritize your privacy and security:

• Browser-based processing - All optimization happens in your browser, not on our servers
• No storage - We don't store your images after processing
• Encrypted transfers - All data is transferred over HTTPS
• No tracking - We don't track or analyze your images

For sensitive images, we recommend using our desktop application which processes images locally on your computer without any internet connection.

Our web tool supports images up to 25MB in size. For larger images:

• Use our desktop application (no size limits)
• Resize extremely large images before optimization
• Split very large images into smaller sections

Most web images should be under 1MB for optimal performance. For reference:

• Hero images: 100-300KB
• Content images: 50-150KB
• Thumbnails: 20-50KB